When technology and sports meet — Intel and ESPN partnered together on an ambitious campaign involving the world's greatest snowboarders donning a wallet size device that measures seemingly every physical statistic under the (Aspen) sun.
As part of their US Olympic team sponsorship, Budweiser wanted a digital series showcasing the backstories of American athletes. Amongst the most jaw-dropping and inspiring profiles we did was on Melissa Stockwell, who went from serving in in Iraq to swimming in the Paralympics, with a prosthetic leg. This production was a poignant reminder that complaining about life’s misfortunes is all relative.
In Garrett Booker, we met a young man whose dedication to art is only equaled by his family's commitment to education. This feature story was part of Dr. Pepper's annual tuition giveaway that has made college affordable for many in need.
Kenny Mayne was the funniest talent at ESPN - by a country mile. He never tried to turn on the humor - it just came out, in droves. So when New Balance asked for an ESPN announcer to promote their new Fresh Foam shoe, we gave Kenny the following directive - "just be you". Alongside Dustin Pedroia and Jenny Simpson, Kenny nailed the off-beat humor and left a very entertained client and production team laughing out loud... retake!
Kenny Mayne was the funniest talent at ESPN - by a country mile. He never tried to turn on the humor - it just came out, in droves. So when New Balance asked for an ESPN announcer to promote their new Fresh Foam shoe, we gave Kenny the following directive - "just be you". Alongside Dustin Pedroia and Jenny Simpson, Kenny nailed the off-beat humor and left a very entertained client and production team laughing out loud... retake!
It's not every day that a client tells you they'll deliver Tom Brady for a day of filming. Add in then up-and-coming golf phenom Jordan Spieth, who coached the NFL legend on his swing, while TB12 imparted his own words of wisdom. A dream-like scenario — until that is, an incredibly rare So. Cali storm landed on us just as we started shooting. We waited... and waited... and ultimately crammed a day of filming into 2 sunny hours. It was surreal and fun - and totally nerve-wracking!
David Kraft - Executive Producer