This is SportsCenter - Giannis Antetokounmpo

ESPN's "This is SportsCenter" campaign is iconic for its humor, simplicity, and participation of top-flight athletes. For this spot, we set out to make fun of a silly stereotype associated with NBA star Giannis Antetokounmpo's Greek heritage, while 'normalizing' him as a typical ESPN employee working at a computer. The production team purchased around 150 plates as props. By the end of the day, we found ourselves praying that some plates wouldn't actually break, so we could make it through the shoot... in one piece. Pun intended.

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