Samsung - Tracy McGrady

When NBA legend Tracy McGrady was inducted into the Basketball Hall of Fame, it was an apropos time for him to reflect on his trials and tribulations. With the blessing of partner Samsung, I hired Tracy to document his multi-part story. "The Journey" aired on ABC during the NBA Finals. Samsung was an amazing partner and only asked for minimal brand integration, so Tracy's story could be the focal point. A personal thrill was working with former Knicks coach and ESPN announcer Jeff Van Gundy. JVG was equal parts raw, sanguine, and just fun to be around — as was his former player, Tracy.

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Equalizer 2 / Sony Pictures & NBA